Alina Belonogova

Hi! I am Alina, a fashion marketer and strategist crafting story-driven campaigns

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featured projects

A selection of work exploring the intersection of brand strategy, social commentary, and experiential design. These projects are built to bridge the gap between complex cultural trends and meaningful consumer engagement.

Discover a selection of projects designed to inspire, engage, and deliver results across multiple industries

see all works

WORN: Exhibition on Deconstruction Fashion

12-14 weeks

WORN: Exhibition on Deconstruction Fashion

12-14 weeks

PureGym x Gymshark collaboration

7-8 weeks

PureGym x Gymshark collaboration

7-8 weeks

Exploration of 'rich dressing poor' movement

12-13 weeks

Exploration of 'rich dressing poor' movement

12-13 weeks

Skills

Combining academic dedication with a practical approach to fashion marketing, my skill set bridges the gap between creative vision and commercial strategy.

Adobe Creative Cloud Proficiency

Skilled in using Photoshop, InDesign, and Illustrator to create professional visual content. Capable of handling everything from digital mockups and layout design to final pitch decks and promotional assets.

Adobe Creative Cloud Proficiency

AdobeSuite

Photoshop

InDesign

Adobe Creative Cloud Proficiency

AdobeSuite

Photoshop

InDesign

Market Research & Strategy

Experienced in conducting interviews and social media analysis to understand consumer behavior. Uses these insights to build practical marketing plans, campaign strategies, and brand expansion goals.

Market Research & Strategy

Experienced in conducting interviews and social media analysis to understand consumer behavior. Uses these insights to build practical marketing plans, campaign strategies, and brand expansion goals.

Interviews

Surveys

ConsumerBehaviour

Market Research & Strategy

Experienced in conducting interviews and social media analysis to understand consumer behavior. Uses these insights to build practical marketing plans, campaign strategies, and brand expansion goals.

Interviews

Surveys

ConsumerBehaviour

Trend Analysis

Focused on identifying new trends in fashion and culture. Skilled at researching why certain styles become popular and explaining the social and cultural reasons behind modern consumer movements.

Trend Analysis

Focused on identifying new trends in fashion and culture. Skilled at researching why certain styles become popular and explaining the social and cultural reasons behind modern consumer movements.

TrendForecasting

Research

Analysis

Trend Analysis

Focused on identifying new trends in fashion and culture. Skilled at researching why certain styles become popular and explaining the social and cultural reasons behind modern consumer movements.

TrendForecasting

Research

Analysis

Event Planning

Capable of planning and organizing physical events and exhibitions. Focuses on creating interesting visitor experiences, managing the layout, and using creative themes to engage with an audience.

Event Planning

Capable of planning and organizing physical events and exhibitions. Focuses on creating interesting visitor experiences, managing the layout, and using creative themes to engage with an audience.

Design

VisitorExperiences

CreativeVisualisation

Event Planning

Capable of planning and organizing physical events and exhibitions. Focuses on creating interesting visitor experiences, managing the layout, and using creative themes to engage with an audience.

Design

VisitorExperiences

CreativeVisualisation

I’m Alina — a recent fashion marketing graduate. I focus on building brand desirability through cultural insights and immersive storytelling for the luxury and lifestyle sectors. Having developed a strong foundation in trend research and creative strategy, I am now looking to gain further industry experience and bring my value to forward-thinking brands.