Poverty as Performance

Exploration of 'rich dressing poor' movement

Category

Fashion Sociology & Research

Duration

12-13 weeks

Description

This project explored the "poverty as performance" phenomenon, investigating why luxury brands and high-net-worth individuals adopt visual cues from disadvantaged groups. Through a combination of primary interviews and social media analysis, the research examined how distressed aesthetics are commodified into "cultural capital" and the underlying motivations driving this controversial trend.

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I’m Alina — a recent fashion marketing graduate. I focus on building brand desirability through cultural insights and immersive storytelling for the luxury and lifestyle sectors. Having developed a strong foundation in trend research and creative strategy, I am now looking to gain further industry experience and bring my value to forward-thinking brands.

about me

BA
Fashion Marketing

Regent´s University London

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BA Linguistics


Moscow State Linguistic University

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I’m Alina — a recent fashion marketing graduate. I focus on building brand desirability through cultural insights and immersive storytelling for the luxury and lifestyle sectors. Having developed a strong foundation in trend research and creative strategy, I am now looking to gain further industry experience and bring my value to forward-thinking brands.

about me

BA
Fashion Marketing

Regent´s University London

ghjklkjhgfdxsdfghjklkjhgf

ddr

BA Linguistics


Moscow State Linguistic University

ghjklkjhgfdxsdfghjklkjhgf

I’m Alina — a recent fashion marketing graduate. I focus on building brand desirability through cultural insights and immersive storytelling for the luxury and lifestyle sectors. Having developed a strong foundation in trend research and creative strategy, I am now looking to gain further industry experience and bring my value to forward-thinking brands.

about me

BA
Fashion Marketing

Regent´s University London

ghjklkjhgfdxsdfghjklkjhgf

ddr

BA Linguistics


Moscow State Linguistic University

ghjklkjhgfdxsdfghjklkjhgf

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Alina Belonogova

Fashion Marketer & Strategist

Let’s connect and start building meaningful experiences for your brand.

Transforming ideas into reality

Alina Belonogova

Fashion Marketer & Strategist

linkedin icon
Let’s connect and start building meaningful experiences for your brand.

Transforming ideas into reality

Let’s connect and start building meaningful experiences for your brand.

Transforming ideas into reality

linkedin icon

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