PureGymShark
PureGym x Gymshark collaboration
Category
Branding & Marketing Strategy
Duration
7-8 weeks
Description
This project was aimed at creating a strategic bridge between Gymshark’s apparel and PureGym’s fitness spaces. The collaboration between PureGym and Gymshark was focused on expanding the customer reach for both brands through integrated product placement, high-visibility outdoor advertising, and targeted influencer campaigns.
