Art of Change
Creative campaign proposal for Calvin Klein denim collection
Category
Creative Campaign Strategy
Duration
7-8 weeks
Description
This project is centred on a global brand reinvention for Calvin Klein, transitioning the label from traditional minimalism to a core identity rooted in social activism and artistic expression. The "ArtOfChange" campaign featured live, in-store collaborations where renowned activist-artists customise consumer purchases with signature artwork, transforming commercial denim into a medium for social commentary and creative expression.
